We discovered a blog with the first comparison we've seen of SoZo Life's Select Coffee which contains the whole coffee fruit extract CoffeeBerry and Organo Gold's instant coffee containing ganoderma mushroom extract. The comparison makes a strong argument in favor of SoZo's 100% Arabica premium, fresh roasted coffee when put next to Organo Gold's instant coffee. In fact coffee and mushroom are the last ingredients listed on Organo's coffee, with sugar, vegetable fat and other preservatives such as the controversial aluminum silcates. Take a look for yourself. Source: http://sozocoffeeberry.blogspot.com/2012/03/sozo-select-coffee-vs-organo-gold.html
“The collected data demonstrates the potential utility of acute biomarker measurements for evaluating antioxidant/anti-inflammatory effects of natural products such as polyphenol-rich beverage, and quantitatively shows that a mixture of polyphenol-rich fruit and vegetable components may work acutely on specific oxidative and inflammatory markers in human blood through apparently rapidly acting, though currently unidentified, mechanisms,” wrote researchers in the open-access Nutrition Journal .
Study details
Researchers from FutureCeuticals, NutraClinical (San Diego), Ohio State University, and Applied BioClinical (Irvine, CA) performed the pilot study with 31 overweight and obese volunteers aged between 45 and 55.
Volunteers received a single dose of the SoZo beverage or placebo.The test beverage contained extracts from coffee fruit (CoffeeBerry), calcium fructoborate (FruiteX B), grape seed, blueberry, quercetin, resveratrol, bilberry, raspberry, cranberry, prune, tart cherry, strawberry, broccoli sprouts, broccoli, tomato, carrot, spinach, kale, brussels sprout, pomegranate extract, and acai pulp. All ingredients were supplied by Illinois-based FutureCeuticals.
Results showed that the single dose of the test beverage reduced levels of 8-iso-PGF-alpha (isoprostanes) by 40 percent and this remained reduced for three hours after consumption.
In addition, a 39 percent reduction in advanced oxidation protein products was observed in the SoZo group. According to the researchers, high levels of such oxidation products have been linked with certain cardiovascular conditions.
The study’s findings were welcomed by John Hunter, general manager of FutureCeuticals. “As we continue to clinically investigate our CoffeeBerry Brand line of products, we are understandably thrilled to be able to report good study results for a carefully designed end product such as SoZo that utilizes our CoffeeBerry technology,” he said.
IP
FutureCeuticals has acted to protect its intellectual property surrounding its CoffeeBerry-branded ingredient: Earlier this week the Momence-based company announced the filing of a lawsuit against Sandwich Isles Trading Co., maker of the KonaRed line of coffee fruit products, for patent infringement.
“It is our dedicated mission to protect and enforce our patent rights in CoffeeBerry and in our suite of proprietary products, not only for our own sake, but for the sake of our clients and partners who market individual products and whole product lines powered by our exclusive technologies,” said Hunter.
Source: Nutrition Journal
2011, 10:67, doi:10.1186/1475-2891-10-67
“Acute reduction of serum 8-iso-PGF2-alpha and advanced oxidation protein products in vivo by a polyphenol-rich beverage; a pilot clinical study with phytochemical and in vitro antioxidant characterization”
Authors: B.V. Nemzer, L.C. Rodriguez, L. Hammond, R. DiSilvestro, J.M. Hunter, Z. Pietrzkowski